Custom Retail Display Pricing: POP, Counter & Floor Stand Costs (2026)
How Much Do Custom Retail Displays Cost in 2026?
Custom retail displays range from $2.00 to $50.00+ per unit depending on type, size, material, and graphics. Simple counter displays start at $2.00/unit, while large floor-standing displays with multiple shelves run $15.00–$50.00/unit.
Quick answer: A standard counter display unit (CDU) in corrugated with full-color litho-laminated graphics costs approximately $4.00–$6.00/unit at 200 units.
Price by Display Type
| Display Type | Typical Size | Capacity | Price at 100 | Price at 500 |
|---|---|---|---|---|
| Header card | 12×4" | Shelf signage | $0.50–$1.50 | $0.30–$0.80 |
| Shelf talker | 4×3" | Shelf-edge sign | $0.30–$1.00 | $0.15–$0.50 |
| Counter display (CDU) | 12×8×15" | 10–30 products | $3.00–$8.00 | $2.00–$5.00 |
| Sidekick/power wing | 8×6×24" | 20–60 products | $6.00–$15.00 | $4.00–$10.00 |
| Dump bin | 18×18×30" | 100–500 products | $10.00–$25.00 | $6.00–$15.00 |
| Floor stand (FSDU) | 15×12×48" | 50–200 products | $20.00–$45.00 | $12.00–$30.00 |
| Pallet display | 48×40×48" | 200–1,000+ | $25.00–$60.00 | $18.00–$40.00 |
Why POP Displays Have the Highest ROI
- 82% of purchase decisions are made in-store (POPAI)
- POP displays increase product sales by 20–45% on average
- Cost per impression: $0.001–$0.005 (cheaper than any digital ad)
- At $5/display showing 30 products for 8 weeks: $0.003 per consumer impression
Ready to price your retail displays? Get a free quote or browse our display collection.
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