Retail Packaging Formats Compared: Cartons vs SRP vs Display (2026)
Quick Answer: Cartons vs SRP vs Display Shippers
Folding cartons ($0.45–$2.00) are the primary consumer-facing package. SRP ($1.50–$4.50) doubles as shipping case and shelf display. Display shippers ($3.50–$8.00) are for promotional endcaps.
| Factor | Cartons | SRP | Displays |
|---|---|---|---|
| Cost | $0.50–$2.00 | $1.70–$4.50 | $3.80–$8.00 |
| Function | Product container | Ship + display | Promotional |
| Sales impact | Baseline | +15% | +30–50% |
Most CPG brands need both cartons AND SRP. Display shippers justify their premium for launches and seasonal promotions. Get a quote or explore retail packaging.
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