Custom Retail & CPG Packaging: Shelf-Ready Boxes, Display Packaging & Retail Design (2026)

Retail Packaging Has 3 Seconds to Win

Retail packaging competes on a shelf with 40,000+ products (FMI). You have 3-7 seconds of consumer attention. Your packaging design, structural format, and shelf placement determine whether your product gets picked up or passed over.

Retail & CPG Packaging Formats

• Shelf-ready packaging (SRP): Corrugated trays that tear open to become displays. Reduces stocking time by 50%. $0.80-$2.50/unit at 5K.
• Folding cartons: The standard retail packaging format. Custom printed with UPC, branding, and regulatory info. $0.40-$2.00/unit.
• Blister cards: Product mounted on printed card with thermoformed shell. $0.30-$0.80/unit.
• Display boxes: Counter-top and end-cap displays. $3.00-$15.00/unit depending on size.
• Multi-packs: Sleeve wraps and carrier cartons for multi-unit retail. $0.20-$0.60/unit.

Frequently Asked Questions

What packaging gets accepted at major retailers?

Shelf-ready packaging (SRP) is preferred by Walmart, Target, and Costco because it reduces stocking labor. Requirements: tear-open feature, brand-facing front panel, UPC visible without removing product. We design to each retailer's SRP spec.

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