Custom Tissue Paper: The $0.15 Upgrade That Doubles Perceived Value

Custom tissue paper is the single highest-ROI item in packaging. At $0.15-$0.40 per sheet, branded tissue transforms a standard mailer box into a premium unboxing experience that customers photograph and share.

This guide covers materials, printing, and applications from Cubit's custom tissue paper program.

Why Tissue Paper Matters

Research from Dotcom Distribution shows branded inner packaging (tissue, stickers, cards) increases repeat purchase intent by 40%%. Tissue paper is the first thing customers touch when opening a box — it creates the barrier between "shipping" and "gift."

Printing Options

1-Color Flexo Logo Repeat: Your logo printed in a repeating diagonal or grid pattern across the entire sheet. The most popular option at $0.18/sheet for 2,500+ units. Choose from white, black, or any Pantone color on white or colored tissue.

Full-Color Digital: Complex artwork, photographs, and gradients. No plate costs. Available from 500 sheets. Best for seasonal designs and limited-edition runs.

Material Choices

Standard White (17 GSM): Bright white, soft, translucent. Accepts any print color. The default.

Pre-Dyed Colors: 40+ stock colors. Print your logo on navy, black, blush, or any colored base for a premium coordinated look.

Kraft Tissue: Natural brown for eco brands. Pairs with kraft mailer boxes for cohesive sustainability messaging.

Browse custom tissue paper or pair with custom stickers for a complete unboxing kit.