Custom Toy & Game Packaging: Windowed Boxes, Display Cartons & CPSIA Compliance (2026)
Toy Packaging Sells the Play Before the Purchase
The US toy industry hit $40.9 billion in 2025 (NPD Group). 67% of toy purchases are impulse buys triggered by packaging that lets kids see and imagine playing with the product.
Toy Packaging Formats
1. Windowed Display Boxes
Windowed folding cartons let kids see the toy without opening. Die-cut windows with PET film. Retail-ready with hang tab option.
- Cost: $0.55-$2.50/unit at 5K
- MOQ: 500 units
2. Game Boxes (Rigid)
Rigid setup boxes for board games, puzzle boxes, and game sets. Lid-and-base construction with internal dividers.
- Cost: $3.00-$8.00/unit at 5K
3. Blister Cards
Printed backing cards with thermoformed plastic blister. Standard for action figures and small toys at mass retail.
- Cost: $0.30-$0.80/unit at 5K (card + blister)
CPSIA & ASTM F963 Compliance
All toy packaging sold in the US must comply with:
- CPSIA: Age grading labels, choking hazard warnings, tracking labels
- ASTM F963: No sharp edges, non-toxic inks and materials
- Choking warning: Required on all toys for ages 3-6 with small parts
Frequently Asked Questions
What toy packaging works best at retail?
Windowed folding cartons with hang tab for peg display. Lets kids see the toy, hangs on retail pegs, and includes space for age rating and safety warnings. $0.55-$1.50/unit at 5K.
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